Resume

Designing for a Greener Future: The Seedbomb Experience

Product Designer

Designing for a Greener Future: The Seedbomb Experience

Product Designer

Impact

12%

Boost in

Purchase Conversion Rate

12%

Boost in

Purchase Conversion Rate

7%

Improvement in

App Registration

Improvement in

App Registration

33%

Uptick in

Feature Interaction Rate

Uptick in

Feature Interaction Rate

33%

Uptick in

Feature Interaction Rate

Uptick in

Feature Interaction Rate

28%

Increase in

Kid Engagement Rate

12%

Boost in

Purchase Conversion Rate

Boost in

Purchase Conversion Rate

Boost in

Purchase Conversion Rate

7%

Improvement in

App Registration

Improvement in

App Registration

Improvement in

App Registration

33%

Uptick in

Feature Interaction Rate

Uptick in

Feature Interaction Rate

28%

Increase in

Kid Engagement Rate

Overview

Project

Seedbomb: Designing a Greener Future with Stanford Students

Role

Product Designer

Platforms

Web Application (Responsive to Desktop, Tablet, and Mobile)

Physical Packaging

Duration

12 months (2023-2024)

Tools

Test Prototype

Background

Seedbomb aims to improve the environment by introducing native plant-based seed bombs. This project combines eco-friendly innovation with engaging design to make gardening easy and enjoyable. With a team of six and a mentor, we created a holistic ecosystem featuring physical seedbombs with custom packaging and an interactive game for educational and fun engagement.

My Role

As the Product Designer, I 1) led product strategy 2) worked on the UI/UX design of the game and packaging 3)contributed to custom graphics and 4) developed a design system to ensure visual and functional consistency across all touchpoints.

Process

Problem Framing

Problems, Goals, Solutions

In-depth research

Design

Design Journey

User Flows, Wireframes, Graphics

Iterations

Design System

Wireframe Iterations

Outcome

Final Design and Impact

Reflections

Identified Problems

Our product aimed to address these 4 core problems.

Lack of pollinator habitats

Inequitable greenery

Pollinator Decline

Lack of Education and Awareness

Goals

Goals of Product

User Research

Through 20+ in-depth interviews and secondary research, we uncovered our target audience. Initially, we focused on educators, then shifted to gamers, but our product did not align with either audiences' goals. Through interviews and direct engagement, we discovered an unexpected yet perfect fit: families. Their unmet needs and challnges highlighted the ideal opportunity for our product to make a meaningful impact.

Through 20+ in-depth interviews and secondary research, we uncovered our target audience. Initially, we focused on educators, then shifted to gamers, but our product did not align with their goals. It wasn’t until we interviewed and engaged with them directly that we discovered an unexpected yet perfect fit: families. Their unique challenges and unmet needs highlighted the ideal opportunity for our product to make a meaningful impact.

Our research revealed three major unmet needs among our target audience—families:

Spending quality time outdoors
Learning about sustainability and gardening
Creating fun and engaging bonding experiences

Our research revealed three major unmet needs among our target audience—families:

Spending quality time outdoors
Learning about sustainability and gardening
Creating fun and engaging bonding experiences

Our research revealed three major unmet needs among our target audience—families:

Spending quality time outdoors
Learning about sustainability and gardening
Creating fun and engaging bonding experiences

Opportunities

How might we make our product fun, educational, and engaging for outdoor family bonding?

Solutions

Solution: Educational and Interactive Bonding Through Seedbombs and Gaming

To address the unmet needs, we created:

Seedbombs with customized packaging for fun and engaging bonding outdoor experiences
Responsive Gaming Web Application to learn more about sustainability and gardening in a fun way

Our research revealed three major unmet needs among our target audience—families:

Spending quality time outdoors
Learning about sustainability and gardening
Creating fun and engaging bonding experiences

Our research revealed three major unmet needs among our target audience—families:

Spending quality time outdoors
Learning about sustainability and gardening
Creating fun and engaging bonding experiences

Design Journey: From Concept to Prototype

I led regular cross-collaboration and design meetings. We used methods such as user journey mapping, affinity mapping, brainstorming, and sketching to refine key flows and features. Through iterative design, we developed wireframes and prototypes that aligned the app and seedbomb packaging with user needs.

insights: Understanding the users
Through personas, journey mapping, and affinity mapping, we identified families with gardening spaces, kids aged 5–12, and new gardeners as our target audience. Our insights showed us how they value engaging visuals and simple, interactive learning experiences.
Identifying Key Features:Gaming & Seedbomb Packaging
Through brainstorming, user journey mapping, and sketching, we identified key features and flow for both the app and physical seedbomb packaging.
Wireframes & Low-Fi Prototypes: Bringing Ideas to Life
Through regular design sessions, wireframes ideation, and low-fi prototypes, we brought our ideas to life and refined the user experience.
insights: Understanding the users
Through personas, journey mapping, and affinity mapping, we identified families with gardening spaces, kids aged 5–12, and new gardeners as our target audience. Our insights showed us how they value engaging visuals and simple, interactive learning experiences.
Identifying Key Features:Gaming & Seedbomb Packaging
Through brainstorming, user journey mapping, and sketching, we identified key features and flow for both the app and physical seedbomb packaging.
Wireframes & Low-Fi Prototypes: Bringing Ideas to Life
Through regular design sessions, wireframes ideation, and low-fi prototypes, we brought our ideas to life and refined the user experience.
insights: Understanding the users
Through personas, journey mapping, and affinity mapping, we identified families with gardening spaces, kids aged 5–12, and new gardeners as our target audience. Our insights showed us how they value engaging visuals and simple, interactive learning experiences.
Identifying Key Features:Gaming & Seedbomb Packaging
Through brainstorming, user journey mapping, and sketching, we identified key features and flow for both the app and physical seedbomb packaging.
Wireframes & Low-Fi Prototypes: Bringing Ideas to Life
Through regular design sessions, wireframes ideation, and low-fi prototypes, we brought our ideas to life and refined the user experience.
insights: Understanding the users
Through personas, journey mapping, and affinity mapping, we identified families with gardening spaces, kids aged 5–12, and new gardeners as our target audience. Our insights showed us how they value engaging visuals and simple, interactive learning experiences.
Identifying Key Features:Gaming & Seedbomb Packaging
Through brainstorming, user journey mapping, and sketching, we identified key features and flow for both the app and physical seedbomb packaging.
Wireframes & Low-Fi Prototypes: Bringing Ideas to Life
Through regular design sessions, wireframes ideation, and low-fi prototypes, we brought our ideas to life and refined the user experience.

insights: Understanding the users
Through personas, journey mapping, and affinity mapping, we identified families with gardening spaces, kids aged 5–12, and new gardeners as our target audience. Our insights showed us how they value quick, fun bonding activities with engaging visuals and simple, interactive learning experiences.
Identifying Key Features:Gaming & Seedbomb Packaging
Through brainstorming, user journey mapping, and sketching, we identified key features and flow for both the app and physical seedbomb packaging to enhance the user experience and address their wants.
Wireframes & Low-Fi Prototypes: Bringing Ideas to Life
Through regular design sessions, wireframes ideation, and low-fi prototypes, we brought our ideas to life and refined the user experience.
insights: Understanding the users
Through personas, journey mapping, and affinity mapping, we identified families with gardening spaces, kids aged 5–12, and new gardeners as our target audience. Our insights showed us how they value quick, fun bonding activities with engaging visuals and simple, interactive learning experiences.
Identifying Key Features:Gaming & Seedbomb Packaging
Through brainstorming, user journey mapping, and sketching, we identified key features and flow for both the app and physical seedbomb packaging to enhance the user experience and address their wants.
Wireframes & Low-Fi Prototypes: Bringing Ideas to Life
Through regular design sessions, wireframes ideation, and low-fi prototypes, we brought our ideas to life and refined the user experience.
insights: Understanding the users
Through personas, journey mapping, and affinity mapping, we identified families with gardening spaces, kids aged 5–12, and new gardeners as our target audience. Our insights showed us how they value quick, fun bonding activities with engaging visuals and simple, interactive learning experiences.
Identifying Key Features:Gaming & Seedbomb Packaging
Through brainstorming, user journey mapping, and sketching, we identified key features and flow for both the app and physical seedbomb packaging to enhance the user experience and address their wants.
Wireframes & Low-Fi Prototypes: Bringing Ideas to Life
Through regular design sessions, wireframes ideation, and low-fi prototypes, we brought our ideas to life and refined the user experience.
insights: Understanding the users
Through personas, journey mapping, and affinity mapping, we identified families with gardening spaces, kids aged 5–12, and new gardeners as our target audience. Our insights showed us how they value quick, fun bonding activities with engaging visuals and simple, interactive learning experiences.
Identifying Key Features:Gaming & Seedbomb Packaging
Through brainstorming, user journey mapping, and sketching, we identified key features and flow for both the app and physical seedbomb packaging to enhance the user experience and address their wants.
Wireframes & Low-Fi Prototypes: Bringing Ideas to Life
Through regular design sessions, wireframes ideation, and low-fi prototypes, we brought our ideas to life and refined the user experience.

Graphics & Art

We designed custom graphics and art using Figma, Canva, and Procreate to elevate the aesthetic of our gaming website. Grounded in our brand color tones, these inclusive and playful designs enhanced visual appeal while creating a more engaging and kid-friendly experience.

We designed custom graphics and art using Figma, Canva, and Procreate to elevate the aesthetic and tone of our gaming website.

Design System

Colors and Typography

To establish consistency and scalability, I created a design system, defining typography, color palettes, and component styles.

Iterations

The gaming website and custom packaging went through many iterations and prototypes before we had final design candidates.

The gaming website and custom packaging went through many iterations and prototypes before we had final design candidates

Iterations of Website and Prototypes of Physical Packaging

Final Designs

How did we make our product fun, educational, and engaging for outdoor family bonding?

Fun

Video of Gaming Web Application

Our responsive gaming web app transforms gardening into an adventure, helping families—especially kids—learn about their environment. Real-life tasks, like watering plants, become exciting quests.

Educational

Designed for families with kids, the gaming website includes an easy-to-read book with fun facts about pollinators, plants, and environmental care, along with tips for nurturing the plants grown from the seedbombs.

Educational

Prototype of Gaming Web Application

Engaging

Customized Packaging of Seedbombs

Our user-centered design ensures customized packaging reflects the local area, while the intuitive presentation of high-germination seed bombs enhances the experience. This approach fosters family bonding and encourages outdoor gardening through visually engaging and interactive elements..

Outcome

12%

Boost in

Purchase Conversion Rate

7%

Improvement in

App Registration

Improvement in

App Registration

33%

Improvement in

App Registration

Uptick in

Feature Interaction Rate

27%

Increase in

Kid Engagement Rate

12%

Boost in

Purchase Conversion Rate

Boost in

Purchase Conversion Rate

Boost in

Purchase Conversion Rate

7%

Improvement in

App Registration

Improvement in

App Registration

Improvement in

App Registration

33%

Uptick in

Feature Interaction Rate

Uptick in

Feature Interaction Rate

27%

Increase in

Kid Engagement Rate

What I Learned

Scalable and Responsive Solutions: Designing adaptable components for different devices and user scenarios emphasized the need for scalable, accessible, and inclusive systems.
The Importance of Contextual Design: Localized packaging and content resonated strongly with users, underlining the value of tailoring designs to specific communities and audiences.
Balancing Priorities: The challenge was to create a product that catered to the customers (parents) and end users (families, particularly young kids). This taught me to prioritize clear communication for parents while embedding playful, intuitive elements for kids.